Marketing Intern

Title: Marketing Intern  (Summer)                                                         

Supervisor: Director of Communications, Marketing, and Membership Engagement                

Department: Marketing and Communications       

Location: Remote

SUMMARY OF POSITION:

Air Conditioning Contractors of America (ACCA) is seeking an enthusiastic Marketing Intern to join our team. This is an excellent opportunity for a motivated individual to gain hands-on experience in a variety of marketing functions within a national industry association. 

MAJOR DUTIES & RESPONSIBILITIES:

• Assist in the full spectrum planning and execution of marketing campaigns, including helping to set timelines, identify tactics, communicate with stakeholders, develop assets, and report on results.
• Participate in the creation and distribution of marketing campaign collateral such as flyers, emails, social media content, digital ads, and more.
• Support the development of written content for the ACCA website and social media platforms.
• Help track, compile, and analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Research and compile a list of industry micro-influencers, podcasters, and media for ACCA to leverage as a part of a thought leadership strategy.

QUALIFICATIONS:

• Currently enrolled in a Bachelor’s or Master’s degree program in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field.
• Strong understanding of marketing principles.
• Excellent writing, editing, and verbal communication skills.
• Experience with social media platforms and digital marketing tools is preferred.
• Understanding of SEO practices, content optimization, and AP Style.